Guide to marketing for Indigenous creatives

Are you an Aboriginal artist or creative struggling with marketing? Tired of the hustle of selling your work? Discover a more authentic and effective approach that puts people at the heart of your marketing strategy. Our ‘Creative’s guide to marketing’ workshop offers a simple, six-step framework designed to make promotion enjoyable and rewarding. By focusing on building genuine connections and understanding your audience, you’ll learn the following, with a special focus on arts practice and creative industries:
+ Re-imagining traditional marketing in a way that makes sense for creativity and the arts.
+ Getting the foundational elements of “YOU” marketing right, without the terror of a deadline.
+ Understating the breadth of our ‘customers’, from clients to funding bodies to audience.
+ Knowing and learning from our peers, and from word-of-mouth.
+ Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.

This event is taking place on Eora country.

 

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