Indigenous digital agency Ngakkan Nyaagu (NGNY) is the inaugural winner of the PwC & MURRA Boost Initiative, receiving skills and expertise to the value of $30 000.

“We’re very excited to win the PwC & MURRA Boost Initiative,” said Ngakkan Nyaagu (NGNY) co-founder, Liam Ridgeway. “Our business is growing very quickly, so we are looking forward to working with PwC to manage and harness this growth.”

Ngakkan Nyaagu (NGNY) is a one hundred percent Aboriginal owned company co-founded by Liam Ridgeway and John Saulo that is firmly focused on their goal of establishing a vibrant Indigenous Digital Economy. Ngakkan Nyaagu means ‘see’ in Wergaia and Gumbaynggirr languages. The business is now entering its third year of operation, employing eight staff across graphic design, developing, communications and marketing.

The PwC & MURRA Boost Initiative, established in partnership by leading professional services firm PwC and Melbourne Business School’s MURRA Indigenous Business Masterclass Program, is designed to help strengthen and build capacity within Indigenous business organisations.

“We know the Indigenous business sector is growing and a vital facet of the broader Australian economic landscape,” said Kim Cheater, PwC Reconciliation Action Plan (RAP) Chair.

“On behalf of PwC, I would like to thank the organisations that applied for the PwC & MURRA Boost Initiative and congratulate Ngakkan Nyaagu. This is a fantastic opportunity for PwC and PwC’s Indigenous Consulting to work with a dynamic and innovative Indigenous business and contribute to their future success.”

Skills and expertise provided through the initiative will go towards supporting a specific issue identified by the business that will allow for future growth.
“We are looking for assistance to develop a long-term strategy for NGNY that is focused on sustainable growth,” says Liam. “We see great opportunity in this sector and would like to explore how third party capital could help us grow in order to meet demand.”

“We would like to also explore how we can expand our network to increase exposure of not only NGNY but also the Australian Indigenous tech community.”

“The Boost Initiative is a direct injection of expertise to assist the growth of Indigenous firms. It is start up Indigenous tech companies like NGNY that provide inspiration and aspiration for the Indigenous business sector,” agrees Associate Professor in Leadership and MURRA Co-Founder Michelle Evans.