PwC and Murra Boost Initiative

What is the PwC and MURRA boost initiative?

The PwC MURRA Boost Initiative is a partnership between PwC and the MURRA Alumni of the Melbourne Business School, whereby PwC provide $30,000 in skills and expertise to support a winning Indigenous Business to support a specific issue that will allow for future growth.

Launched in 2016, the initiative is designed to help strengthen and build capacity within an Indigenous organisation within Australia.

“As a major sponsor of Indigenous Business Month, we’re proud to continue our support of the Indigenous business sector through the PwC Murra Boost initiative. We recognise that the growth and success of First Nations businesses has an important impact on communities, nation building and fostering further economic development and wealth creation for First Nations peoples.” – PwC Australia CEO Tom Seymour.


What is the Selection Criteria?

Indigenous business – 51% majority owned by an Aboriginal or Torres Strait Islander person

The business issue identified will allow for future growth in the business.

PwC has the appropriate skills and expertise to support the issue.

The scope of work to be undertaken is within $30k budget.

No conflict of interest with other PwC related work.

A commitment of full and transparent disclosure to enable the team to provide an accurate assessment of your business.

Commitment to attend regular meetings with project team (either face to face or via conference call).

How will the winning business be selected?

A selection panel made up of Associate Professor Michelle Evans (MBS) and Rosalie Wilkie (PwC) will decide on the successful application with winners to be notified.


Important dates and submission process

Applications for 2022 are now closed.  The winner will be announced on 25 October at the IBM Award Dinner.

Information and assistance

Please contact Daniella or Lan should you need further assistance or information:

Daniella Dickson


02 8266 0413


Lan Hoang

Dilin Duwa Centre for Indigenous Business Leadership

0432 160 692

Previous winners

Cedrent Enterprises is a vehicle hire company with commercial utes, trucks, vans, buses, 4WD and passenger cars for hire in Adelaide, Alice Springs, Darwin Airport and City and a number of other locations

GWS Engineering and Construction is an Australian family operated business with over 17 years of experience. GWS has a factory workshop located in Minto NSW.  It creates social value in the context of its company policies and Indigenous procurement policies.

The Australian BlackCard (BlackCard) is a specialist consultancy providing cultural capability training and consultancy services to enable people and organisations to work effectively with members of the Aboriginal community. BlackCard’s purpose is working with people, not for people, with the genius of Aboriginal Knowledge.


Kakadu Tiny Tots is a wholly Australian owned company that creates authentic Aboriginal clothing, accessories and artwork. All of their designs originate and are uniquely handcrafted in remote Indigenous communities in the Northern Territory of Australia.


Marrawah Law is a multi-award winning legal practice formed in 2013, Marrawah Law represents the combined strengths of three firms with over 75 years experience in the practice of law for government, corporate and Aboriginal and Torres Strait Islander clients. Their expertise in the areas of native title and cultural heritage law are recognised nationally.

Biodiversity Australia’s ambition was to develop expertise and create more employment opportunities for the local Indigenous community. Senior staff at Biodiversity Australia provide expert environmental management services for major urban, rural and industrial developments. The company also works on infrastructure projects, including civil and major linear infrastructure works.


Ngakkan Nyaagu (NGNY) is a one hundred percent Aboriginal owned company co-founded by Liam Ridgeway and John Saulo that is firmly focused on their goal of establishing a vibrant Indigenous Digital Economy. Ngakkan Nyaagu means ‘see’ in Wergaia and Gumbaynggirr languages.